When we set up a marketing package for a client, one of the first things we are asked — every time! — is about "buy now" buttons and social commerce. We still tell our clients that unless they are selling something for $50 or less, social commerce hasn't arrived yet. We continue to see the evolution of social commerce, but it's hype is greater than its delivery so far.
Does that mean we don't recommend doing social or social commerce for high-ticket items (pretty much all we do at SupportWerx is high-ticket)? Not at all! But we use social as a way of creating awareness, generating leads (email addresses), and encouraging engagement — without the expectation that an order will take place. How does that work?
Today's blog at TrustedSite shared some really critical information about winning at search in 2017. Here are the four important points you must know:
1. Indexing is Mobile First. That means that Google looks at your mobile site before your desktop site when deciding your page rank.
2. Don't Be Afraid to Be Long. That's right - there's a correlation between longer content and better search results.
3. Citation Signals Took a Hit. Local business listings and directories used to give you search advantage - even if they didn't link to your site. But they are becoming much less important.
4. Reviews are Becoming More Important. When customers review you on Yelp, Google, or any other review site, that's a form of Social Proof, and social proof is something that nudges you up in the search rankings.
You should read the whole article, then forward it to your website developer and make sure you're getting all the search benefits your website deserves. READ IT HERE
Have a great day!
Katie, Tiffany and Janet
The Project Coordinator Team at SupportWerx
Website Magazine published an infographic today that we think all folks in the business of selling online should read. So, without further ado, here it is! (click to enlarge).
If you're not serving up fresh content daily — or at least weekly — there's a good chance the search engines are ignoring your website.
When most people think of SEO, they think of words. Key words (which are becoming old school, by the way), key phrases, and search terms. But a very part of your website SEO are the images themselves! Are you doing everything you can to maximize the SEO value of the images you choose to share? Here are five tips for making sure your images do double-duty, as both valuable content and website lures.
We write a lot of copy for customers, and we want to let you in on a little secret. At the heart of excellent copywriting is a plan. A copy plan - like the one we're sharing with you, free, today.
The best writer in the world will write a weak ad without a plan, but an iffy writer with a terrific plan can still get her message across! So we're sharing this Copy Planner with you to help you create better ads and promotions every time. Whether you use the planner to produce your own ads, or complete the planner and then send it to SupportWerx copywriters to write (which will save you time, and therefore money, by the way!), the Copy Planner is your best tool for improving your advertising results.
If you're already a SupportWerx client, you know how much we value the use of a strong customer relationship management (CRM) software. Whether you are using Greenrope, Infusionsoft, Hubspot, SalesForce, Hatchbuck, or something else, every business today requires the functionality that a well-written CRM offers.
Today we read this article in Website Magazine about "5 Lesser-Known CRM Uses." They said it so well that we're just passing it along to you!
Our clients using Shopify and BigCommerce are getting Big Business Image with these easy add-on apps!
Is there any hope for social media to produce value for your business? Yes, but only if you understand how things have changed.
Quick question: What is SEO? If you answered “keywords and links,” you were about 30% right. There’s a lot more to SEO than keywords and links these days. Here is an explanation, in plain English, about SEO, what it involves, and why it matters.
What is Search?
When you do a search on Google, Bing, or Yahoo, are you searching the web?
What you are actually searching is Google’s (or Bing’s, or Yahoo’s) INDEX of the web. But mostly, you’re worried about Google. Why? Because Google represents 80% of all search engine traffic. Next comes Yahoo with 9.5% of search traffic, Bing with 8.5% of search traffic, and everyone else makes up the final 2%.
Google, Bing, Yahoo etc. Only Care About Being the Best Search Engine
When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is what SEO is all about. The search engines are each competing to be the best search engine, and that means if they send someone to your site, that someone better be happy with the results!
Today's marketing is all about content, and content starts with words. Those words may ultimately be converted to graphics, but at the beginning of all marketing is a message, which requires words.
While Fortune 500 companies have quickly learned that they need skilled writers to convey their words, small business has been slow to grasp the value of skilled writers. The internet today is filled with examples of bad writing, and it is rife with mediocre writing. Let's be clear, just because someone has good grammar doesn't make them a skilled writer. What is a skilled writer?
- A writer who can convey a message in a compelling and clear manner.
- A writer who uses the right words, the best possible words, to convey an idea.
- A writer who can distill a message to the least amount of words.
- And yes, a writer who has excellent technical writing skills, which includes grammar but is so much more than that.
Now we must add another element to the list of what makes a good writer. This element is skill in the area of SEO; the ability to integrate SEO words and phrases into writing without diluting or losing the inherent value of the message or quality of the writing.
When you throw a party, are you a good host? Do you open the door quickly when the bell rings? Do you greet your guests warmly and take their coats? Is it easy to find the bathroom and refreshments?
Of course, you do all these things. After all, your mother raised you right.
But are you being a good host to visitors of your website?
KissMetrics recently published an infographic that shows how important being a good host is to your website visitors. Of greatest concern to website visitors is how fast you open the door. Yes, we're talking about pageload speed. In the KissMetrics study, 47% of consumers said they expect a web page to load in 2 seconds or less, and 40% will abandon a website that takes more than 3 seconds to load. Whoa! That's a lot of potential lost sales there.
Now, about those guests who can't find the bathroom . . .
If your website visitors can't quickly find the information they came for, they will bail and find a better party (though your bushes may suffer on the way out - over 50% of web visitors will talk about websites that disappoint them with friends). So not only does your website need to load quickly, it's essential that it be organized clearly and logically from the visitors' perspective. A very good way to learn more about your website organization is to ask someone who is unfamiliar with it to visit the site while you look over their shoulder. Pay attention to their questions, the things they click on, and if they run up any blind alleys.
Finally, make sure your party is open to a diverse crowd. According to eMarketer, 98.3% of smartphone users are internet users. This means that your website must be responsive - which means able to reconfigure itself quickly and clearly to be used on any size device. If the only visitors that can see and use your website clearly are desktop users, that will be a small party indeed.
Yes, the bar keeps getting raised regarding what it means to have a good website. But that's just the nature of business today. Our advice is to make sure your website is built using a platform that is constantly being invested in and upgraded, a platform that makes it easy and affordable to take advantage of all the technological advances as they come. For small business owners, this means avoiding custom websites and going with sites built in Wordpress, Joomla, Drupal, Magento (Community edition) or paid platforms like Shopify, BigCommerce, or SquareSpace. We want you to look your absolute best when your guests arrive! Make sure you're ready to be a good host.