Optimize Website  Images to Improve SEO

SEO for Images? You Betcha!

When most people think of SEO, they think of words. Key words (which are becoming old school, by the way), key phrases, and search terms. But a very part of your website SEO are the images themselves! Are you doing everything you can to maximize the SEO value of the images you choose to share? Here are five tips for making sure your images do double-duty, as both valuable content and website lures.

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What Professional Copywriters Know . . . and You Should Too!

writer male stockunlimited1734467 400X276We write a lot of copy for customers, and we want to let you in on a little secret. At the heart of excellent copywriting is a plan. A copy plan - like the one we're sharing with you, free, today.

The best writer in the world will write a weak ad without a plan, but an iffy writer with a terrific plan can still get her message across! So we're sharing this Copy Planner with you to help you create better ads and promotions every time. Whether you use the planner to produce your own ads, or complete the planner and then send it to SupportWerx copywriters to write (which will save you time, and therefore money, by the way!), the Copy Planner is your best tool for improving your advertising results.

Enjoy!

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5 Lesser-Known CRM Uses

Republished From Website Magazine

crm customers stockunlimited1768912 webIf you're already a SupportWerx client, you know how much we value the use of a strong customer relationship management (CRM) software. Whether you are using Greenrope, Infusionsoft, Hubspot, SalesForce, Hatchbuck, or something else, every business today requires the functionality that a well-written CRM offers.

Today we read this article in Website Magazine about "5 Lesser-Known CRM Uses." They said it so well that we're just passing it along to you!

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SEO for Beginners: SupportWerx Explains SEO in Plain English

SEO is a massive web of interconnected linksQuick question: What is SEO? If you answered “keywords and links,” you were about 30% right. There’s a lot more to SEO than keywords and links these days. Here is an explanation, in plain English, about SEO, what it involves, and why it matters.

What is Search?

When you do a search on Google, Bing, or Yahoo, are you searching the web?

Um. No.

What you are actually searching is Google’s (or Bing’s, or Yahoo’s) INDEX of the web. But mostly, you’re worried about Google. Why? Because Google represents 80% of all search engine traffic. Next comes Yahoo with 9.5% of search traffic, Bing with 8.5% of search traffic, and everyone else makes up the final 2%.

Google, Bing, Yahoo etc. Only Care About Being the Best Search Engine

When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is what SEO is all about. The search engines are each competing to be the best search engine, and that means if they send someone to your site, that someone better be happy with the results!

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Modern Marketing Demands Skilled Writers

writer male stockunlimited1734467 400X276Today's marketing is all about content, and content starts with words. Those words may ultimately be converted to graphics, but at the beginning of all marketing is a message, which requires words.

While Fortune 500 companies have quickly learned that they need skilled writers to convey their words, small business has been slow to grasp the value of skilled writers. The internet today is filled with examples of bad writing, and it is rife with mediocre writing. Let's be clear, just because someone has good grammar doesn't make them a skilled writer. What is a skilled writer?

  • A writer who can convey a message in a compelling and clear manner.
  • A writer who uses the right words, the best possible words, to convey an idea.
  • A writer who can distill a message to the least amount of words.
  • And yes, a writer who has excellent technical writing skills, which includes grammar but is so much more than that.

Now we must add another element to the list of what makes a good writer. This element is skill in the area of SEO; the ability to integrate SEO words and phrases into writing without diluting or losing the inherent value of the message or quality of the writing.

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Throwing a Party? Be a Good Host!

party city stockunlimited1534856 webWhen you throw a party, are you a good host? Do you open the door quickly when the bell rings? Do you greet your guests warmly and take their coats? Is it easy to find the bathroom and refreshments?

Of course, you do all these things. After all, your mother raised you right.

But are you being a good host to visitors of your website?

Pageload Speed

KissMetrics recently published an infographic that shows how important being a good host is to your website visitors. Of greatest concern to website visitors is how fast you open the door. Yes, we're talking about pageload speed. In the KissMetrics study, 47% of consumers said they expect a web page to load in 2 seconds or less, and 40% will abandon a website that takes more than 3 seconds to load. Whoa! That's a lot of potential lost sales there.

Now, about those guests who can't find the bathroom . . .

Website Organization

If your website visitors can't quickly find the information they came for, they will bail and find a better party (though your bushes may suffer on the way out - over 50% of web visitors will talk about websites that disappoint them with friends).  So not only does your website need to load quickly, it's essential that it be organized clearly and logically from the visitors' perspective. A very good way to learn more about your website organization is to ask someone who is unfamiliar with it to visit the site while you look over their shoulder. Pay attention to their questions, the things they click on, and if they run up any blind alleys.

Mobile Ready

Finally, make sure your party is open to a diverse crowd. According to eMarketer, 98.3% of smartphone users are internet users. This means that your website must be responsive - which means able to reconfigure itself quickly and clearly to be used on any size device. If the only visitors that can see and use your website clearly are desktop users, that will be a small party indeed.

 

Yes, the bar keeps getting raised regarding what it means to have a good website. But that's just the nature of business today. Our advice is to make sure your website is built using a platform that is constantly being invested in and upgraded, a platform that makes it easy and affordable to take advantage of all the technological advances as they come. For small business owners, this means avoiding custom websites and going with sites built in Wordpress, Joomla, Drupal, Magento (Community edition) or paid platforms like Shopify, BigCommerce, or SquareSpace. We want you to look your absolute best when your guests arrive! Make sure you're ready to be a good host.

Never Miss The 'Werx Blog!

Blog Promo Instagram webThe owner of SupportWerx - Andrea Hill - writes an acclaimed business blog for jewelers, independent artists, craftspeople, and lifestyle brand managers. Her focus is to help creative people run more successful businesses, and she gives amazing advice! We want to make sure you never miss an issue, so we send out a free blog digest once each week! What's not to love about that? You can read more about the blog and sign up for free just by clicking this button!

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Our Ticket System Makes Your Life Easier!

customer support stockunlimited1518063Our customers regularly tell that we make their lives easier. In fact, we hear it so often that it's become our mantra around here — "Customers want us to make their lives easier!"

Of course, your life is easiest when: A) it's easy to send us everything you want to send us - a question, a request, pictures, etc.; B) you're confident that we've received your request or inquiry; C) you know when we'll complete your request; and D) you can track our progress yourself. So to make all those steps even easier for you, we've implemented a Support Ticket system!

It's super easy to use, and the clients who have tried it out already absolutely love it. We think you will to!

Here's a link to the ticket system - called "Client Support" in the top right corner of the website: http://supportwerx.com/client-support-portal

And here's a short video that shows you how to use it!  Check out the video, try out the system, and give us your feedback! We'll keep improving it as we hear from you.

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